Opening Scene of The Only Way is Essex

Youtube Clip

Without the sound the audience can tell that the people who we are watching will be the main characters in the programme, as it includes their names so the audience are aware of the character's names before the programme has even started. From what we can see the female characters all seem to look like the typical 'Essex girl'. They look as though they have had surgery and are orange from fake tan. Where as the males all seem to be well presented and well dressed, with the exception of Harry who we can tell is gay because he is spraying hair spray into his hair.
From the images shown we can't tell what the narrative is going to be because it gives us no clue as to what is happening around them. It just tells us who the characters are but does not provide information about them.
The sound track is quite catchy to begin with without words. And then singing begins which creates the sense that the programme is going to be fun and interesting. It is happy theme tune that would attract an audience for any age.
The tone being set is happy and enjoyable and tells us that the programme will be filled with interesting fun stories for everybody to enjoy.